Why is Brand Photography so important?

What is Brand Photography?

Brand Photography is a series of professional images that represent your business visually, and share your identity through the use of colours, tone, props, and sets. These images can include you, your team, your products, your services, your workspace, your process, and any details that express the personality of your brand. Brand photography influences the way customers connect with you and your business, which makes it an important (and fun!) process.

Why is Personal Branding Important?

Visual content that connects with your audience drives sales. When a potential customer visits your website or social media pages, do they see high quality images? Consistency? Personality? Attention to detail? If you want to attract clients and position yourself as an expert, it’s important to make an inspiring first impression with quality photography. This gives you a competitive edge in your online presence and marketing material.

How to use Personal Brand Photos

Your photos can be used for all of your online and printed material, including your website, social media channels, landing pages, marketing material, business cards, logo, and more. While each of these has its unique purpose in connecting with customers, your brand’s personality and message should be consistent across the board.

Marketing Material and More

Besides the major pages, you can also use your professional and curated images in some of the following ways:

• About Pages
• Blog Posts
• Paid Ads
• Business Cards
• Letterhead
• Logos
• Webinars
• Email Signatures
• Podcast Artwork
• Online Courses

Ready for your personal branding photoshoot? I can help.

While I offer many collections for you to choose from, I specialize in creating personal branding photography collections for my clients. Here’s how it works.

Planning your Personal Branding Photoshoot

First, you’ll browse through my current collections and choose one or two that resembles your idea of your branding. We’ll explore each aspect of your business with a Branding Questionnaire to build a strategy and action plan for your session. We’ll also create a Mood Board with your brand colors and inspirational images to create the perfect concept unique to you.

Style Guide

You want to look your best, feel great, and know what to expect during your brand photography session.With my customized Style Guide, you’ll learn step by step how your session will be planned and where. You’ll also receive inspiration about what to wear, tips for coordinating weather and natural lighting, how to do your hair and makeup, and more. 

Shoot Day

Because of our thorough prep and planning work, we’ll show up to your photo session ready, comfortable, and prepared. The most important thing is that you relax and be yourself. I’ll even give you tips on how to pose so you’ll look your very best in your photos. Show up about 10 minutes before your scheduled time, and expect to be on location for the hours of your collection includes.

Editing and Proofing

After your session, I’ll sort through the photos and choose the very best ones to edit and enhance. I Lightroom for all of my branding photography sessions to give you the best possible final product. I’ll send you the proofs to review, and now you’re just one step away from sharing your new brand messaging with your audience.

Images Selection

Choose a good mix of images including yourself, the location and environment, your products, even some of the images from the collections you picked in the first step. You have a myriad of options available to you, and I’ll help guide you in the best direction.