What is Brand Photography?
Brand Photography is a series of professional images that represent your business visually, and share your identity through the use of colours, tone, props, and sets. These images can include you, your team, your products, your services, your workspace, your process, and any details that express the personality of your brand. Brand photography influences the way customers connect with you and your business, which makes it an important (and fun!) process.
Why is Personal Branding Important?
Visual content that connects with your audience drives sales. When a potential customer visits your website or social media pages, do they see high quality images? Consistency? Personality? Attention to detail? If you want to attract clients and position yourself as an expert, it’s important to make an inspiring first impression with quality photography. This gives you a competitive edge in your online presence and marketing material.
How to use Personal Brand Photos
Your photos can be used for all of your online and printed material, including your website, social media channels, landing pages, marketing material, business cards, logo, and more. While each of these has its unique purpose in connecting with customers, your brand’s personality and message should be consistent across the board.
Your website is like your storefront. It’s meant to be the hub for your work and services, it contains all of your business’ information, and it’s where you capture engagement and sales. By personalizing your branding with photographs, you create a visual connection between your business and your customer by telling a story- your story. When a person feels they can relate to you, they will want to engage with you and they’ll be more open to purchasing your products and services.
Social Media Platforms
Social media is one of the fastest ways to grow and spread your message and share your branding. Facebook, Instagram, Linkedin, and Pinterest (among others) are visual platforms where people engage with businesses and each other through imagery. The more active you are on social media, the more successful you’ll be. Studies show that businesses with high social network activity bring in about 45% more sales than those that aren’t active on social. Everyone is hanging out on social- you should be too. And while you’re there, you might as well be authentic and clear with your branding.
A landing page is a single page designed for a marketing or advertising campaign. It’s purpose is to convert visitors into leads by capturing a visitor's information in exchange for a desired offer. Unlike a website that has multiple pages for exploration and different goals, a landing page promotes a single offer with ads, photos, and content. With one purpose and one call to action, businesses have a better chance of converting traffic into customers.
Marketing Material and More
Besides the major pages, you can also use your professional and curated images in some of the following ways:
- About Pages
- Blog Posts
- Paid Ads
- Business Cards
- Email Signatures
- Podcast Artwork
- Online Courses
Ready for your personal branding photoshoot? I can help.
While I offer many collections for you to choose from, I specialize in creating personal branding photography collections for my clients. Here’s how it works.
Planning your Personal Branding Photoshoot
First, you’ll browse through my current collections and choose one or two that resembles your idea of your branding. We’ll explore each aspect of your business with a Branding Questionnaire to build a strategy and action plan for your session. We’ll also create a Mood Board with your brand colors and inspirational images to create the perfect concept unique to you.
You want to look your best, feel great, and know what to expect during your brand photography session.With my customized Style Guide, you’ll learn step by step how your session will be planned and where. You’ll also receive inspiration about what to wear, tips for coordinating weather and natural lighting, how to do your hair and makeup, and more.
Because of our thorough prep and planning work, we’ll show up to your photo session ready, comfortable, and prepared. The most important thing is that you relax and be yourself. I’ll even give you tips on how to pose so you’ll look your very best in your photos. Show up about 10 minutes before your scheduled time, and expect to be on location for the hours of your collection includes.
Editing and Proofing
After your session, I’ll sort through the photos and choose the very best ones to edit and enhance. I Lightroom for all of my branding photography sessions to give you the best possible final product. I’ll send you the proofs to review, and now you’re just one step away from sharing your new brand messaging with your audience.
Choose a good mix of images including yourself, the location and environment, your products, even some of the images from the collections you picked in the first step. You have a myriad of options available to you, and I’ll help guide you in the best direction.
Hi I am Sabrina.
If you’re a woman in business in the Las Vegas area, I can help you build your business brand with photography.
My mission is to help your customers see the real and relatable “YOU” behind your brand.
I’m looking forward to helping you bring your vision to life and help your business to grow. Are you ready for the next step? Let’s connect.